 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
THE MARKET
Build Share in a Growing Market - The cable industry loses more than one million customers to Direct-to-Home (DTH) satellites each year. Another 322,000 each year downgrade to basic cable service only. Satellite TV is already in nearly 9% of U.S. homes and that number is expected to rise to 24% by the year 2003.
An Attractive Audience -the DIRECTV® system owners are affluent early-adopters of technology and they've led the way for the rest of consumers. These educated adults know what they want and are willing to pay top dollar for quality and convenience.
Stand Out From the Rest - With over 200 channels, the DIRECTV ® system offers endless choices. For programmers, differentiating your channels and shows is critical. And if you're selling a brand through broadcast, the DIRECTV® system owners may never see your commercials.
THE MAGAZINE
We Were the First and We're Still the Best - Satellite DIRECT was the first digital satellite system guide and it has continued to be the market leader. We're the industry experts and our readers look to us to provide them with the latest information on everything related to the DIRECTV® system. We conduct extensive research to learn what this audience wants and enhance our product accordingly.
Involved Readers - Satellite DIRECT involves and influences. Readers refer to Satellite DIRECT an average of 48 times per issue and more than 55% of all readers ordered a Pay-Per-View movie or event based on an ad they saw in the magazine.
Targeted Placement- With specific editorial sections by interest, you can place your ad exactly where your audience will see it. Targeted areas include sports, specials, movies, PPV, family fare, convergence technology and the DIRECTV® System news.
Cost-Effective - You realize four times the exposure that you would from a single ad in a weekly publication. Because Satellite DIRECT is published monthly, you save time and money by producing only one set of materials.
THE REACH
Distribution - Satellite DIRECT is distributed through subscriptions, on the newsstand and through leading satellite system retailers nationwide. Sources: Satellite DIRECT 1997 Subscriber Study, BETA Research West. Consumer Electronics Manufacturers Association, March 1997. DBS Investor, April 1998.
©2001 CommTek Communications Corporation. |