Print Advertising-Product Information

Print Media Kit

4-Color Editorial Section

Spread w/Bleed 16-1/2"x 11"
Spread Trim 15-3/4"x 10-1/2"
Spread Live Area 15" x 9-3/4"
Full Pg Bleed
8-1/2"x 11"
Trim 7-7/8" x 10-1/2"
Live Area
7-1/8"x 9-3/4"
Full Page Standard
7 1/8"x 9 3/4"

2/3 Page Vertical
4-3/8"x9-1/4"
1/2 Page Island
4-3/8"x7"
1/2 Page Horizontal
6-7/8"x 4-1/2"

1/3 Page Horizontal
6-7/8"x 3"
1/3 Page Vertical
2-1/8"x 9-1/4"
1/3 Page Block
4-3/8"x 4-1/2"

Program Listings Section

Left-hand pages
Daytime Listings Left-hand page
Today's Pay-Per-View
& Live Sports

1/2 Page Horizontal
7-1/8"x 4-1/2"
1/4 Page Block
3-1/2"x 4-1/2"
Large Tune-In
7-1/8"x 1/2"

Category Listings Section

Full Pg Bleed 8 1/2"x11
Trim 7-7/8"x 10-1/2"
Live Area 7-1/8"x 9-3/4"

Full Page Standard
7-1/8"x 9-3/4"
3/4 Page
5-1/4"x9-1/8"
1/2 Page Horizontal
7-1/8"x4-1/2"

1/2 Page Island
5-1/4"x 7"

1/2 Vertical
3-1/2"x 9-1/8"
1/3 Page Horizontal
7-1/8"x 3-1/2"
1/3 Page Block
5-1/4"x 4-1/2"

1/3 Page Vertical
3-1/2"x 6-1/2"

1/4 Page Horizontal
7-1/8"x 2-1/2"
1/4 Page Block
3-1/2"x 4-1/2"

1/4 Page Vertical
1-5/8"x 9-1/8"

1/6 Page
3-1/2"x 3"

1/20 Page
1-5/8"x 2"

Special Premium Pages

1/4 Page Block
3-1/2"x 4-1/2"
1/4 Page Horizontal
7-1/8"x 3"

4-Color Editorial Section
Stock is 40# coated enamel. Web offset.

4-Color
Separations produced to SWOP standards with a maximum 133-line screen are required. Right-reading emulsion-side down negatives and color proofs are required. UCR: Total density should not exceed 280% and no more than one solid color (100%) should appear in any one area. If color proof contacted from furnished film is not provided, publisher will contact match proof and charge at cost. If progressive proofs are provided, they should be printed wet-on-wet with black, cyan, magenta and yellow color sequence. Thin lines, fine serifs and medium or small type should be restricted to one color. Small type and fine serifs should not be used for reverse type.

Black & White and 2-Color
Right-reading emulsion-side down negatives and position proofs (showing color breaks, if applicable) are required. Maximum 133-line screen required. Four-color process film required for any 2-color ad running colors other than cyan, magenta, yellow or black (see 4-color film specifications). Thin lines, fine serifs and medium or small type should be restricted to one color. Small type and fine serifs should not be used for reverse type.

Bleeds: 15% additional.
Match (PMS) Color: Add 5% (PMS color must be 100%, unless 4-color process film is provided. Any PMS color less than 100% screened cannot be matched.)
5th or Special Color (including metallics): Call for price.
Premium Position/Guaranteed Placement: Additional 10%.
Business Reply Inserts: Can only be sold in conjunction with a minimum full-page ad and charged at the earned full-page black and white rate.

Newsprint Specifications
24# newsprint. Web offset and rotogravure.

Black & White
For best reproduction, right-reading emulsion-side down negatives and position proofs are required. Veloxes or camera-ready mechanicals with screen prints in place are acceptable. Maximum 110-line screen for halftones and screen prints. Small type and fine serifs should not be used for reverse type.

2- and 4-Color
Separations produced to SWOP standards with a maximum 120-line screen are required. Right-reading emulsion-side down negatives and color proofs are required. UCR: Total density should be 260% and no more than one solid color (100%) should appear in any one area. If color proof contacted from furnished film is not provided, publisher will contact match proof and charge at cost. If progressive proofs are provided, they should be printed on wet-on-wet with black, cyan, magenta and yellow color sequence. Four-color process film required for any 2-color ad running colors other than cyan, magenta, yellow or black. Thin lines, fine serifs and medium or small type should restricted to one color. Small type and fine serifs should not be used for reverse type.

Additional Information
Furnished Inserts: One-page inserts not accepted; only two, four, six and up. They are charged at the earned black and white rate; i.e., a two-page insert is charged at the earned black and white rate times two. Contact the Production Manager at Satellite DIRECT (703) 251-3000 x263 for information on specifications and quantities.

Wrong emulsion, positives or other materials requiring composition to single-piece film are subject to production charges. Publisher is not responsible for reproduction quality from materials furnished to improper specifications or in poor condition. Any changes (except for key numbers) or additions requested by the advertiser are subject to production charges. Advertisers are liable for any errors in advertising set by the publisher if a proof was not required by the advertiser. Advertising material is held for one year. Materials will not be returned unless requested in writing by advertiser/agency.

Mailing and Shipping Instructions
For advertising information and/or space reservations call:
Jodi Kuraner at (703) 251-3000, ext. 212.

Advertising applications, insertion orders are to be sent to:
Jodi Kuraner
Advertising Marketing Manager
CommTek Communications Corporation
9302 Lee Highway
Suite 600
Fairfax, VA 22031
Email: [email protected]

Materials (film, mechanicals, artwork, etc.) are to be sent to:
CommTek Communications Corporation
9302 Lee Highway, Suite 600
Fairfax, VA 22031
Phone 703-251-3000
Fax 703-251-3010
cc:[email protected]