The Market Build Share in a Growing Market - The cable industry loses more than one million customers to Direct-to-Home (DTH) satellites each year.* Another 322,000 downgrade to basic cable service only.* Satellite TV is already in nearly 9% of U.S. homes and that number is expected to rise to 24% by the year 2003.** C-band viewers are now also able to receive digital channels, making them more loyal to their system than ever before. An Attractive Audience - C-band owners are affluent early-adopters of technology and they've led the way for the rest of consumers. These educated adults know what they want and are willing to pay top dollar for quality and convenience. Stand Out From the Rest - With over 500 channels available on C-band, differentiating one's brand or programming from the competition is critical. C-band owners rely on us to make their viewing decisions every month and you can rely on us to make sure they see your message as well. The Magazine We Were the First and We're Still the Best - Satellite ORBITwas the first C-band guide and it has continued to succeed in the marketplace. We're the industry experts and our readers look to us to provide them with the latest information on everything related to satellite TV. Through extensive market research, we learn what this audience wants and enhance our product accordingly. Involved Readers - Satellite ORBIT involves and influences. Readers refer to Satellite ORBIT an average of 52 times per issue and more than 78% of all readers have taken action based on an ad they saw in the magazine. Targeted Placement - With specific editorial sections by interest, you can place your ad exactly where your audience will see it. Targeted areas include sports, specials, movies, pay-per-view, family fare, sci-fi, satellite technology and home theater. Cost-Effective - You realize four times the exposure that you would from a single ad in a weekly publication. Because Satellite ORBIT is published monthly, you also save time and money by producing only one set of materials. The Reach Distribution - Satellite ORBIT is distributed through subscriptions and on newsstands nationwide. Sources: *Consumer Electronics Manufacturers Association, March 1997. **Satellite ORBIT 1996 Subscriber Study, BETA Research West. ©2000 CommTek Communications Corporation - All Rights Reserved. Copyright and legal disclaimer DIRECTV is a registered trademark of DIRECTV, Inc., a unit of Hughes Electronics.