Satellite ORBIT












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Gender
Male
Female
59.0%
41.0%

space
Marital Status
Married
Single/Widowed/Divorced/Separated
79.2%
20.7%

space
Age
25-54
18-49
25-49
30-49
Median Age
57.6%
43.6%
43.0%
41.4%
52.1 years

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Household Income
$50,000+
$60,000+
$75,000+
Median HH Income
51.7%
40.5%
28.5%
$58,100

space
Education
Attended College
Graduated College
Graduate Degree
55.6%
28.4%
10.6%

space
Employment/Occupation
Employed
Professional/Managerial
66.0%
33.9%

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Homeowners
Own Home
Own Vacation/Weekend Home
97.2%
13.7%

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Locality
Rural/Small Town
Suburbs
City
79.8%
10.1%
10.1%

Sources: Satellite ORBIT 1998 Subscriber Study, MRI Custom Division.

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