|
|
Gender |
Male Female |
59.0% 41.0%
space |
|
Marital Status |
Married Single/Widowed/Divorced/Separated |
79.2% 20.7%
space |
|
Age |
25-54 18-49 25-49 30-49 Median Age |
57.6% 43.6% 43.0% 41.4% 52.1 years
space |
|
Household Income |
$50,000+ $60,000+ $75,000+ Median HH Income |
51.7% 40.5% 28.5% $58,100
space |
|
Education |
Attended College Graduated College Graduate Degree |
55.6% 28.4% 10.6%
space |
|
Employment/Occupation |
Employed Professional/Managerial |
66.0% 33.9%
space |
|
Homeowners |
Own Home Own Vacation/Weekend Home |
97.2% 13.7%
space |
|
Locality |
Rural/Small Town Suburbs City |
79.8% 10.1% 10.1% |
Sources: Satellite ORBIT 1998 Subscriber Study, MRI Custom Division.
©2000 CommTek Communications Corporation - All Rights Reserved.
Copyright and legal disclaimer
DIRECTV is a registered trademark of DIRECTV, Inc., a unit of Hughes Electronics. |