Vogel Communications Inc.



Subscriber Profile


Male 57%       Female 43%
Own their own home 92%
Married 77%
Average Household Income $81,000
Rural 55% Urban 17% Suburban 28%
2.4 readers per issue 18 years or older
 
Affluent and Educated
 
Employed 70%
Attended College 72% Graduated College 45% Post Graduate Degree 19%
Professionial/Managerial 40%
Credit Card in Own Name 93% Average Monthly Credit Card Expenditures $895.90
 
Well Connected
 
Own Computer 72% Internet Access at Home 64%
Internet Access at Work 31% On-Line Daily 47%
Own Cellular Phone 70%
 
Active
 
Foriegn Trip in Last 3 Years 35%
Domestic Trip in Last Year 79% (Average Number of Trips 5.4)
Twice as Likely as National Average to Enjoy Fishing, Golf, Gardening, or Photography
 
Responsive
 

Ordered Goods by Phone, Mail or Internet in the Last 12 Months 73%

 

Average Spent on Phone, Mail or Internet Purchases in the Last 12 Months $483.00




For advertising information and/or space reservations, please contact:

Vogel Communications Inc.
Christina Guzak
701 5th Avenue , 42nd Floor
Bank of America Tower
Seattle , WA 98104
Ph: 206-262-8183 ext. 221
Fax: 206-262-8187

[email protected]

Satellite DIRECT

 

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