Printing
Method: Web Offset, Heatset, Computer-to-Plate process
Bindery Method: Perfect Bound
Live Area: 7-3/8" x 10"
Trim Size: 7-7/8" x 10-1/2"
Full Bleed: 8-1/2" x 11"
Bleed Safety: Extend bleed at least 1/4" from
all sides beyond the trim size. Please refer to Ad Sizes
for Full Bleed dimensions
Type Safety: Allow at least 1/2" margin within
all sides of image size for type safety.
Double
Page Spread: Design
as two separate pages using full page specs above.
Printing Process
Our publications are printed, web offset,
heatset, Computer-to-Plate process. Covers and coated sections:
150 line-screen, CMYK. Black & White newsprint sections:
120 line-screen, grayscale. Final proofs are required for
checking electronic files to ensure they are complete and
for color accuracy.
Electronic Material Requirements |
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The
Vogel Publishing Advertising and Production Departments
use a Macintosh environment, supporting QuarkXpress, Adobe
Photoshop, and Adobe Illustrator. If using a Windows environment,
it is recommended that the files are converted to a Macintosh
friendly alternative. All final electronic ads must be the
same size as the booked ad space.
Four-color ads for the cover and coated sections must be
converted to CMYK, 150 line-screen, minimum 300 dpi resolution.
Fifth color, Pantone�, or metallic spot colors may be
available with prior arrangements only and at extra charge.
Black & White ads for the newsprint sections must be
converted to grayscale, 120-line screen, minimum 266 dpi
resolution. Newsprint reproduction incurs a dot gain of
approximately 35% (i.e. a 50% screen will print approximately
at 85%), please adjust artwork accordingly for the additional
dot gain.
Please ensure all graphic elements (screen & printer
fonts, and high-resolution TIFF images) are included in
the Quarkxpress document along with a proof. As a backup,
it is recommended to supply a Quarkxpress EPS or Photoshop
EPS format file with all the fonts and images embedded properly,
along with a view file. Final proofs are required for checking
electronic files to ensure they are complete and for color
accuracy. Color reproduction cannot be guaranteed if proofs
are not provided.
If you require any assistance in preparing electronic files,
please contact our Production Department.
Electronic
files should be received well in advance of the production
closing date to allow for pre-press inspection. Acceptable
material can be received via e-mail at [email protected]
as a compressed self-extracting file (maximum file size
2MB); larger files can be received on CD-ROM, or 100MB Zip
Disks. To ensure color accuracy and for checking electronic
files for completeness, all final ad materials MUST be accompanied
by a hard copy or a high resolution electronic proof showing
color bars.
File
Checks Before Sending an Electronic File:
| 1. |
Check
all files for viruses |
| 2. |
Make sure the file format is acceptable; include an
EPS file of the ad for backup. |
| 3.
|
All
high-resolution TIFF images are included with the
file. |
| 4. |
All
screen and printer fonts are included with the file. |
| 5. |
All
images are saved in the correct format (i.e. CMYK,
grayscale, etc.) |
| 6.
|
Provide
a hard copy or electronic proof representing the final
ad. |
Additional Information |
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While
every effort is made to meet the advertiser's expectations,
materials and files may be rejected if these specifications
and/or requirements are not met. Publisher is not responsible
for reproduction quality from materials furnished to improper
specifications and/or requirements or in poor quality.
Final art, modification of existing art, typesetting, file
conversions, material duplications, color proofs, materials
and files containing improper specifications, and customs
brokerage fees are subject to production charges.
Electronic ads are archived for twelve (12) months after
the first ad insertion. Please advise Vogel Publishing in
writing if an ad is to be archived longer. Materials will
not be returned unless specified and is clearly labeled
with the return address along with contact name & number.
Inserts/Special Advertising Sections
|
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Advertising
rates and specifications are available on request for Business
Reply Cards, Inserts, Pullout Cards, Gatefolds, etc. Rates
will vary depending upon the specific insert and current
production charges. Please contact our Ad Sales Department
for additional information.
